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Nisarg

Nisarg Kansara is Senior Marketing Manager at Petpooja. What he brings to table is the tactical layer, meaning the features most users never find, the automations that remove a daily chore, and the exact fix for a workflow that keeps breaking. He spends his weeks with Indian business owners working out where billing, purchase entries and task follow-ups fall apart in practice, and that input shapes how the products change. India has over 1.5 crore active GST registrations, and most of those businesses still handle compliance by hand. Nisarg writes for the owners trying to change that, with a focus on where AI removes manual work rather than adding another button.

Ashwiniba Vaghela

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Avani Joshi

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rakshit

Rakshit Acharya is Head of Growth at Petpooja, where he has spent roughly four years moving from growth manager to running acquisition across the entire product suite. He owns the demand side of a company serving 1,50,000+ Indian businesses: paid campaigns across Google, Meta and LinkedIn, marketing automation, and the push into markets outside India. He also built the team that does it, hiring the performance marketers. That gives him a view most growth writing lacks he can see what a business owner searched, what they clicked, where they dropped off, and whether any of it turned into a paying customer. Outside Petpooja he ran a research project with GrowthX mapping how Indian founders and operators actually use AI at work, rather than how vendors claim they do. He writes about growth for people who have to justify a budget: what channels cost in India, what payback looks like, and which tactics survive contact with a real funnel.

Ashwiniba Vaghela

HR & Payroll Experts

Avani Joshi

HR & Payroll Experts

Avani Joshi

HR & Payroll Experts

Ashwiniba Vaghela

HR & Payroll Experts

Avani Joshi

HR & Payroll Experts