12 Employee Retention Strategies That Work on a Small Budget
Most people leave a small business over small things. Twelve low-cost ways to keep good staff in a factory, shop, clinic or office.
rakshit
Rakshit Acharya is Head of Growth at Petpooja, where he has spent roughly four years moving from growth manager to running acquisition across the entire product suite. He owns the demand side of a company serving 1,50,000+ Indian businesses: paid campaigns across Google, Meta and LinkedIn, marketing automation, and the push into markets outside India. He also built the team that does it, hiring the performance marketers. That gives him a view most growth writing lacks he can see what a business owner searched, what they clicked, where they dropped off, and whether any of it turned into a paying customer. Outside Petpooja he ran a research project with GrowthX mapping how Indian founders and operators actually use AI at work, rather than how vendors claim they do. He writes about growth for people who have to justify a budget: what channels cost in India, what payback looks like, and which tactics survive contact with a real funnel.